Deeja is the name of my new brand T-shirt project.
My concept for this label:
- Characteristic : Modern / urban women, Chic
- Target : : Adult working women (20-30 years old)
: Live in big city with urban lifestyle.
: Love to hang out with friends in cafe or seeing cinema, have extrovert and easy
going personality.
- Distribution : Boutique in malls.
- Price : 150 - 300 thousand rupiahs.
*this is just my class project, not on the market.
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